Privacy Policy

Last updated August 13, 2026

This Privacy Policy explains how Gamblor Gaming Technologies Ltd. (GGT), trading as Squad Bets, collects and uses personal information when You use the Squad Bets App, website or related services. GGT is the controller responsible for deciding how that personal information is processed.

If You have questions or wish to exercise a data-protection right, contact customersupport@gamblorgaming.co.uk.

  1. Scope and Important Information

This Policy applies when You register or use an Account, enter a Game, make a payment, use Squad Chat, Direct Messages or Game Chat, contact Customer Support, visit Our website, or otherwise interact with Squad Bets.

Squad Bets is available only to people aged 18 or over. This Policy should be read with Our Terms & Conditions, Game Rules, cookie information and any feature-specific notices shown when information is collected.

  1. Personal Information We Collect

2.1 Information You provide

Identity and contact information. Your name, date of birth, postal address, email address, telephone number, username and Account identifiers.

Account and preference information. Authentication information, security settings, marketing preferences, deposit limits, notification preferences and Account status. Authentication credentials are handled through Firebase Authentication; We do not need access to Your readable password.

Verification information. Identity documents, document images, selfie or liveness information, verification results and other information needed to verify age and identity, prevent fraud or meet legal and regulatory obligations. ComplyCube assists with these checks.

Payment information. Payment method details, cardholder name, billing information, masked card details, payment tokens and deposit or withdrawal records. Axcess and relevant financial institutions process payment-card information. GGT does not ordinarily receive or store complete payment-card numbers or card security codes.

Gambling and transaction information. Games entered, selections, Entry Fees, deposits, withdrawals, balances, winnings, losses, commissions, Club Funds allocations and transaction dates.

Safer-gambling information. Deposit limits, cooling-off periods, self-exclusion status, GAMSTOP matches, affordability or financial-risk indicators, interactions with You, and decisions or restrictions applied to Your Account. beBettor assists with affordability checks and GAMSTOP provides self-exclusion matching.

Support and complaint information. Emails, enquiries, complaints, evidence, responses, call or interaction notes and dispute outcomes.

2.2 Chat and moderation information

When You use Squad Chat, Direct Messages or Game Chat, We collect and process:

  • message content and emojis;

  • sender, recipient, Squad and Game identifiers;

  • message timestamps, delivery status, edits and deletion events;

  • reports, the reason for a report and relevant surrounding conversation;

  • blocking information and communication restrictions;

  • automated moderation results, attempted prohibited messages and detected content categories;

  • strikes, warnings, temporary mutes, permanent Chat bans and appeals; and

  • staff review decisions and related moderation evidence.

Messages are screened by moderation logic operating within Our own backend before being displayed. Message content is not sent to a separate third-party moderation provider.

2.3 Information collected automatically

Device and app information. Device type, operating system, App version, language, identifiers, push-notification token and information about App features used.

Usage and analytics information. Screens viewed, interactions, session information and aggregated or pseudonymous usage measurements collected through Firebase Analytics.

Diagnostics. Crash reports, performance information, error logs and technical diagnostics collected through Firebase Crashlytics and Our systems.

Network and security information. IP address, timestamps, authentication events, suspected abuse, fraud and security logs.

Location information. Precise or approximate location where enabled and necessary to confirm geographic eligibility or provide a location-dependent feature. Device permission will be requested where required, and You can manage it in device settings. Refusing permission may prevent use of location-dependent gambling features.

2.4 Information obtained from other organisations

We may obtain information from:

  • ComplyCube, including identity and age-verification results and fraud indicators;

  • beBettor, including affordability and financial-risk results;

  • GAMSTOP, including self-exclusion match information;

  • Axcess, banks and payment networks, including payment status, masked payment information, chargebacks and fraud indicators;

  • Apple, Google and Firebase services, including App, device, notification, analytics and diagnostic information;

  • regulators, law-enforcement agencies, fraud-prevention bodies or other competent authorities where permitted or required; and

  • other users who report a message, Account or suspected breach involving You.

  1. Why We Use Personal Information and Our Lawful Bases

3.1 Performance of a contract

We process information where necessary to enter into or perform Our contract with You, including to:

  • create, authenticate and administer Your Account;

  • provide Games, calculate Prize Pools and settle winnings;

  • process deposits and withdrawals;

  • provide Squad features, Chat and notifications;

  • operate limits and Account controls requested by You; and

  • provide Customer Support and respond to service enquiries.

3.2 Legal obligations

We process information where necessary to comply with gambling, anti-money-laundering, fraud-prevention, financial, tax, consumer-protection, data-protection and other legal or regulatory obligations. This includes age and identity verification, safer-gambling checks, self-exclusion, transaction records, customer-funds requirements, complaints, regulatory reporting and responding to competent authorities.

3.3 Legitimate interests

Where Your interests and rights do not override them, We rely on Our legitimate interests to:

  • secure the App, prevent fraud, collusion, abuse and unauthorised access;

  • moderate Chat, enforce community standards and protect users;

  • investigate reports, complaints, technical errors and suspected breaches;

  • analyse and improve App reliability, usability, performance and Game operations;

  • establish, exercise or defend legal claims; and

  • manage and protect Our business, including a potential corporate transaction.

Where required, We assess the necessity and impact of processing based on legitimate interests and provide a right to object.

3.4 Consent, special-category information and vital interests

We rely on consent where the law requires it, for example for certain marketing communications, optional device permissions or similar technologies. You may withdraw consent, but this does not affect processing that occurred before withdrawal or processing based on another lawful basis.

Some verification, safer-gambling, support or Chat information may reveal special-category information, such as biometric information used for unique identification, health information, religious or political views, race, ethnicity or sexual orientation. We process such information only where a valid Article 9 condition and any required Data Protection Act 2018 condition apply, including explicit consent, substantial public interest, legal claims or protection of vital interests, depending on the circumstances.

We may process information to protect Your or another person’s vital interests where there is a serious and immediate risk of harm.

  1. Automated Chat Moderation

Our backend automatically analyses proposed Chat messages before publication to identify prohibited material such as profanity, hate speech, racist or discriminatory language, sexually explicit content, threats, harassment or other offensive or harmful content.

If prohibited content is detected, the message is not sent. The attempted message may generate a strike. The current logic is:

  • first and second strikes: the message is blocked;

  • third strike: the message is blocked and the user is muted from all Chat contexts for 24 hours;

  • fourth strike: the message is blocked and the user is muted from all Chat contexts for a further 24 hours; and

  • fifth strike: the message is blocked and the user is permanently banned from all Chat contexts.

Strikes do not automatically expire. The moderation system can make mistakes, and context may affect whether content breaches Our rules. You may contact Customer Support to request human review of a blocked message, strike, mute or ban. An authorised member of staff can review the content and context and remove, uphold or manually apply a strike. Staff may also bypass the sequence for particularly serious conduct, as explained in the Terms & Conditions.

Automated Chat moderation does not determine gambling outcomes, payments, affordability decisions or whether You may hold a gambling Account. A permanent Chat ban does not automatically close Your gambling Account.

  1. How We Share Personal Information

We do not sell personal information. We do not use it for third-party behavioural advertising or cross-app tracking.

We may share relevant information with:

  • Google/Firebase for authentication, database hosting, storage, server functions, analytics, crash reporting and push messaging;

  • ComplyCube for age, identity, document and fraud checks;

  • beBettor for affordability and financial-risk checks;

  • GAMSTOP for self-exclusion matching and compliance;

  • Axcess, banks, card networks and payment-service providers for deposits, withdrawals, reconciliation, chargebacks and fraud prevention;

  • Apple and Google where necessary for App distribution, device services and push notifications;

  • professional advisers, auditors, insurers and security specialists under appropriate confidentiality obligations;

  • the Gambling Commission, law enforcement, courts, tax authorities and other competent bodies where legally required or reasonably necessary; and

  • a purchaser, investor or successor in connection with a proposed merger, financing, restructuring or sale, subject to appropriate safeguards.

In Squad Chat and Game Chat, messages and profile identifiers are shared with the relevant participants. Direct Messages are ordinarily shared with the sender and recipient. Authorised staff may access messages for operation, security, moderation, reports, legal compliance and user protection.

Service providers may process information only for agreed purposes and under contractual and security obligations appropriate to their role.

  1. International Transfers

Some service providers may process or permit access to personal information outside the United Kingdom. Where this is a restricted transfer, We use a lawful transfer mechanism, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another mechanism permitted by UK data-protection law. We also assess and apply supplementary safeguards where required.

You may contact Us for more information about safeguards relevant to Your personal information.

  1. Retention and Deletion

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide an active Account, meet gambling and financial-record obligations, resolve disputes, prevent fraud and establish or defend legal claims.

Chat messages. Ordinary messages are retained while Your Account remains active unless You delete them. When You delete a message, it is removed from the ordinary conversation view. When Your Account is closed, ordinary messages associated with the Account are deleted or anonymised from active use, subject to the exceptions below.

Moderation and reported content. Reported messages, attempted prohibited messages, moderation results, strikes, mutes, bans, appeals and relevant surrounding content may be retained for longer where necessary to investigate conduct, enforce restrictions, protect users, prevent circumvention, handle complaints or legal claims, or meet legal and regulatory requirements.

Account, gambling and payment records. These are retained for the periods required or permitted by gambling, financial, tax, anti-fraud, complaints and other applicable obligations after Account closure.

Verification and safer-gambling records. These are retained for as long as necessary to demonstrate compliance, manage exclusion or restrictions, prevent duplicate or unlawful Accounts, and respond to regulators or legal claims.

Analytics, diagnostics and security logs. These are retained according to configured operational periods and shortened, aggregated or anonymised where practical.

Deleted information may remain temporarily in protected backups until overwritten under Our backup schedule. During that period it is isolated from ordinary use and accessed only where restoration, security or law requires it.

We periodically review retention. Where identifiable information is no longer needed, We delete or anonymise it.

  1. Security

We use appropriate technical and organisational measures designed to protect personal information, including access controls, authentication, encryption in transit, restricted administrative access, environment separation, logging, monitoring, backup and incident-response procedures.

No online service can guarantee absolute security. You must protect Your Account credentials, use a secure device and promptly tell Us about suspected unauthorised access. We will notify affected individuals and regulators of a personal-data breach where required by law.

  1. Your Choices and Data-Protection Rights

Depending on the circumstances, UK data-protection law may give You the right to:

  • receive information about how We use Your personal information;

  • request access to and a copy of Your personal information;

  • correct inaccurate or incomplete information;

  • request deletion where the right applies;

  • request restriction of processing;

  • object to processing based on legitimate interests;

  • receive certain information in a portable format;

  • withdraw consent where processing relies on consent; and

  • request human intervention and contest an applicable automated decision.

These rights are not absolute. We may need to retain or continue processing information to meet legal or regulatory obligations, protect others, prevent fraud, resolve disputes or establish or defend legal claims.

You can update certain Account details and preferences in the App. To exercise another right, request a Chat moderation review or ask a privacy question, email customersupport@gamblorgaming.co.uk. We may ask for information needed to verify Your identity before responding.

You may also complain to the Information Commissioner’s Office (ICO) at https://ico.org.uk or telephone 0303 123 1113. We would appreciate the opportunity to address Your concern first.

  1. Marketing and Notifications

Where permitted, We may send service communications needed to administer Your Account, payments, Games, security, safer gambling, Chat or changes to Our terms. These are not marketing messages.

We send marketing only where We have an appropriate lawful basis and comply with applicable electronic-marketing rules. You can change marketing preferences in the App, use an unsubscribe method where provided, or contact Customer Support. Opting out of marketing does not stop necessary service communications.

Firebase Cloud Messaging and the relevant device platform may deliver push notifications. You can manage notification permissions through Your device settings and any controls provided in the App.

  1. Website Cookies and Similar Technologies

Our website and App may use essential storage, cookies or similar technologies for security, authentication, preferences, diagnostics and service operation. Non-essential analytics or similar technologies will be used only where permitted and, where required, after obtaining consent.

Cookie or consent controls made available on the website provide further information and allow You to manage non-essential technologies. Browser ‘Do Not Track’ signals are not currently a substitute for the consent mechanisms required by UK law.

  1. Children

Squad Bets is not intended for anyone under 18. We verify age and do not knowingly permit a child to hold an Account or use Chat. If We discover that information has been collected from a person under 18, We will restrict the Account and take appropriate steps to delete or retain information in accordance with legal, safeguarding and regulatory obligations.

Contact customersupport@gamblorgaming.co.uk if You believe a person under 18 is using Squad Bets.

  1. Changes to This Policy

We may update this Policy to reflect changes to Our services, suppliers, technology, law or regulation. The current version and effective date will be published on Our website. Where a change is material, We will provide an appropriate notice through the App, website, email or another suitable method.

  1. Contact Us

Gamblor Gaming Technologies Ltd.
Trading as Squad Bets
21 Beaton Drive
Winchburgh, West Lothian
EH52 6FS
Scotland, United Kingdom

Privacy and Customer Support: customersupport@gamblorgaming.co.uk

Gambling Commission account number: 63831